A: Business Growth Coaching is about unlocking new opportunities in your business and overcoming obstacles to drive sustainable expansion. In practice, that means we work with you one-on-one to identify areas where you can improve, whether it’s fine-tuning your systems, scaling your operations, boosting profitability, or sharpening your leadership skills. The coaching is focused, practical, and yes, sometimes “brutally honest”, our goal is to give you clear guidance with no fluff, so you can make real progress and see your business grow.

A: It’s for business owners and leaders at any stage who are serious about growth. Whether you’re scaling an established company or navigating the early stages of a start-up, ACBE’s coaching will help you make confident decisions, avoid costly mistakes, and achieve long-term growth. In other words, if you have a business (small, medium, or growing) and you know it could be doing better, this service is designed for you. We tailor our approach to your business size, industry, and goals.

A: Business Growth Coaching is delivered through one-on-one sessions (either in-person or via video). We typically meet weekly or biweekly, depending on your needs. Each session usually lasts around an hour (give or take, based on agenda) and has a clear focus, e.g. reviewing your progress, tackling a specific challenge, or planning next steps. Every session is tailored to you and your goals. We know running a business keeps you busy, so we work out a schedule that provides momentum without overwhelming you.

A: We’ll focus on whatever will most impact your growth and bottom line. Common focus areas include streamlining your operations and systems, improving profitability, scaling up your team or processes, and developing your leadership capabilities. Essentially, if something is holding your business back, inefficient processes, unclear strategy, weak sales pipeline, people issues; we zero in on that. ACBE’s approach combines mindset development with practical strategy, so we might one day work on your business plan or financial metrics, and another day work on your decision-making or management style. It’s a well-rounded approach to make sure no critical “blind spot” is left unaddressed.

A: Yes, absolutely. Our coaching isn’t just talk, it’s geared toward tangible results. Business Growth Coaching often leads to streamlined systems and profit-focused strategies that can directly boost your bottom line. For example, we might find ways to reduce wasteful spending, price your services more effectively, or increase team productivity, all of which improve profitability. Many clients also find that having clarity and accountability helps them execute faster, which means reaching revenue goals sooner. While results vary, our focus is always on a return on your investment in coaching.

A: The short answer is our coach and our style. ACBE is led by Kerry Wood, who has years of real-world business experience and a reputation for “no-nonsense” coaching with a sense of humor. We’re not your typical cheerleader-style coaches; we’ll tell it like it is. That means if there’s a hard truth you need to hear about your business, you’ll hear it, but with constructive guidance to fix it. Our approach is brutally honest, highly strategic, and laser-focused on outcomes. Clients often say this tough-love style is refreshing because it cuts through the noise and gets results. Plus, everything is customized to your situation, we don’t do one-size-fits-all advice.

A: No, you can access our coaching from anywhere. While we’re based in Auckland, we work with clients all over New Zealand (and even beyond) through online sessions. ACBE offers remote coaching nationwide, so if you’re in Christchurch, Wellington, or working from a far-flung rural area, you can still get full support via Zoom/phone. Of course, if you are in Auckland, we can arrange face-to-face meetings too. We’re flexible in how we meet, because what matters is that you get the guidance you need.

A: There’s no wrong time to seek a bit of expert guidance. You might choose to start coaching when you’re feeling stuck, when growth has plateaued, or when you’re about to take on something big (like launching a new product or expanding to a new market). Many clients come to us when they’re ready for a reality check and real change, our motto is “Hard Truths. Real Results.” So if you’re prepared to improve and willing to be challenged, it’s the right time. Whether you’re just starting up or already scaling, we’ll meet you where you are and help accelerate your progress.

A: There’s no fixed length, it varies based on your goals. Some business owners work with us for a few months to tackle a specific challenge or project. Others continue for a year or more as their businesses evolve, using coaching as ongoing support for growth. We don’t lock you into a contract for a year upfront or anything; we typically work in flexible increments (for example, month-to-month or 90-day blocks) so that you can assess the value as we go. Our aim is to deliver results efficiently, not keep you paying for longer than necessary. Ultimately, you decide when you’ve gotten what you need, though many clients stick around because they keep seeing the benefit.

A: The investment in coaching depends on your specific needs and the scope of support required. ACBE doesn’t publish one-size-fits-all prices on the website, since every business is different, our coaching plans are customized. The good news is we offer a 100% free initial strategy session to understand your situation. In that free consultation, we’ll discuss your goals and challenges, and then we can provide you with a proposal and pricing tailored to you. We know budget is important, especially for small businesses, so we’re upfront about fees and we focus on delivering value that far exceeds the cost. Many clients see coaching not as an expense but as an investment that pays back in the form of increased revenue or efficiency.