7 Tips to Help You Work On Your Business, Not Just In It

Running a business is demanding. Between emails, staff management, and customer needs, it’s easy to get lost in the daily grind. But long-term sustainable success depends on something more: making time to work on your business, not just in it.

Here are 7 practical tips to help you shift focus, gain clarity, and build a business that grows in the right direction.

1. Block Out Dedicated “CEO Time”

Set aside at least two hours each week for strategy, planning, and thinking about the big picture. Your business deserves the same priority as an important client meeting, so protect this time accordingly.

2. Embrace 90-Day Planning

To make your annual goals seem less daunting, break them up into 90-day chunks. Every quarter, review progress, reset priorities, and celebrate the wins to maintain motivation and momentum.

3. Build Systems, Not Band-Aids

Instead of just solving a recurring problem, ask: “How can I stop this from happening again?” Document processes and invest in systems so things run smoothly without relying solely on you.

4. Empower Your Team

Your people are your biggest asset. Train, coach, and delegate responsibility so they can take ownership. A well-equipped team not only lightens your load but also drives growth.

5. Know Your Numbers

Profit doesn’t just happen on its own; it’s the result of planning and clarity. Regularly review your financials, track cash flow, and decide in advance how profits will be reinvested into growth, new technology, or your team.

6. Focus on the Customer Experience

Take a step back and look at your business from your customers’ perspective. Are you easy to work with? Do you deliver consistent value? Improving customer experience often uncovers growth opportunities.

7. Don’t Forget About Yourself

As the business owner, your energy and mindset set the tone. Make space for learning, personal development, and rest. A focused, refreshed leader is far more effective than a burnt-out one.

In A Nutshell

Working in your business keeps the wheels turning. Working on your business builds a vehicle that can actually take you further. By applying these seven tips, you’ll move from being stuck in the day-to-day to leading with focus, clarity, and purpose.

➡️ Ready to create more focus in your business? Book a free 20-minute strategy call with Kerry and start building a business that thrives.